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01. Double- and triple-checking your work is very important. Digital Marketing 11 juni 2020. Before you begin. Join thousands of your peers and receive ongoing training, support from pros, and access to a community of supportive marketers who understand your struggle. If you click the drop-down menu below the address you just entered, you can change the targeting to anywhere between 1 mile and 50 miles. Store traffic. Ads Manager then puts a radius around that address, as shown below. leverage foot traffic & store appointments during covid-19 More and more stores, businesses, and public body locations are reopening as we speak. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more. You can see it’s been dynamically populated with the location’s address. You now see a red radius around your second pin. Is your mission to bring in more revenue, attract better leads, or increase exposure for your company or clients? Wenn du möchtest, dass Nutzer deine Website besuchen und deine App herunterladen, wähle für deine Facebook-Werbeanzeige das Ziel „Traffic“ aus. The last thing you need to do in the ad set is set up the budget and schedule for your campaign. Statistics also show that people continue to interact with Facebook ads.The average Facebook user clicks on 11 ads in 30 days.. However, if the area is less densely populated, this may not be the best approach. But what if you don’t already have a local store set up inside Facebook? You can run ads promoting a post-game happy hour to everyone attending the baseball game in that geographic location. In this example, we’re targeting people between the ages of 22 and 35 in an area around the store set. The platform has more than two billion monthly active users and 700 million on Instagram, which Facebook also owns. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! Store Visits struggled as a metric, as it couldn’t consistently be detected accurately and was never widely released. You can use this objective if you have multiple physical shops. If you use Facebook Ads to try to increase foot traffic to your physical store locations, you’ll need to change your strategy. To use this goal, you have to add your store locations in Facebook Business Manager. Want to gain more marketing confidence and accelerate your career? Ziehe Nutzer schnell in den Bann, indem du Elemente wie Bewegung und Ton in deine Anzeigen einbindest, und stelle so deine Produkte aus … When everything looks okay, go back into Ads Manager and activate the campaign. Target people who previously installed your app: You can target people who previously installed your app in the Audience section of ad creation. Here are some tips and recommendations that can help you create ads that convert, reach more customers, and get better results from your Facebook advertising strategy. From the Locations drop-down menu, you have the option to run your ads to people who live in or were recently in this location, people who live in this location, people who were recently in the location, or people who are traveling in this location. Lies Erfolgsgeschichten im Zusammenhang mit Facebook-Werbanzeigen, die den Store Traffic erhöht haben. For the ad set name, I like to choose a name that’s related to the audience (such as “People within 5 miles”). Now repeat this process to add other areas to exclude from your targeting. In Ecommerce Facebook Ads Marketing Paid Traffic Facebook Ads for Ecommerce Stores: A Beginner’s Guide (2021) Last Updated: February 26, 2021 2 Comments 21 Mins Read. For our campaign, we’re promoting a time-sensitive offer that we want to run during our least profitable time (Tuesdays). Das Videoformat in Facebook Stories bietet ideale Voraussetzungen, um dein Produkt, deine Dienstleistung oder deine Marke ganz innovativ zu präsentieren. How to set up your local Facebook ads Luckily, placements under the Store Traffic objective are limited to higher value platforms like Facebook and Instagram and exclude Audience Network and Messenger. You may be asking if the Store Traffic objective is valuable at all anymore. Leveraging its experience as a pioneer in foot traffic analytics, Storetraffic turned to ZERDA DIGITAL to move forward with a renewed game plan and transform its online presence. For this ad, choose the main page as the ad voice. When you’ve got your Facebook local pages set up, you can actually choose the Facebook location street address and the location city from the back end of Facebook, which is dynamically populated. Wij raden je aan Facebook & Instagram store traffic in te zetten en vertellen je in deze blog hoe je dat doet. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! If you haven’t set up a Business Manager account, here’s how you do it. Create ad variations to identify what attracts your local customers. As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people.That represents 32% of everyone over the age of 13. It’s important that you have your local Facebook store / page correctly integrated with Facebook Business Manager so that you can use your local store as a page identity at the ads level. Because there’s no pixel in real life, it’s hard to determine which ad led to which conversion. If we were to target someone’s laptop as a placement or news feed on desktop as a placement, it wouldn’t be as effective as targeting people on their mobile devices. Facebook’s Store Traffic objective (previously known as Store Visits) helps those with brick and mortar stores direct online shoppers to their physical location. By using exclusion pins. Add your shop locations to Facebook before you create Store Traffic ads. Read this article to learn how to set up a Facebook location page for each of your storefronts. The store traffic advertising objective allows you to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. Facebook’s Store Traffic campaign objective can help you generate... #2: Choose Your Targeting. Finally, while the option to measure Store Visits is already gone, the metric remains available in Ads Manager until May 1, 2021. Social Media Examiner | Social Media Marketing, by Paul Ramondo / June 1, 2020 / Leave a Comment. Facebook Ads Metrics Basics (How and Why) You rely on your Facebook ads to build an audience, attract customers, and ultimately drive relevant traffic back to your site. If we hop back into the ad set level for this example, we’ll see that we left the name of the ad set at “People within 5 miles.” Because we changed our targeting to 1 mile, we’ll need to change the ad set name to “People within 1 mile.”. Diese Anzeigen werden Nutzern zwischen organischen Facebook Stories im vertikalen Vollbildformat präsentiert. For the ad name, select something that’s based on the ad creative (“Entree Special Promo,” for instance) so when you hop into your campaign, you’ll immediately know what it is. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. For example, if a hat retailer with 10 locations ran a Store Traffic ad and a user was within the targeted radius of the store, the ad could appear as coming from the Page of the nearby store including carousel cards with the store’s address, phone number, or map. This will help drive more foot traffic and awareness of your bar to a relevant audience that’s ready to have a drink. If you want to further refine your location mapping, you can exclude areas from your targeting inside of the ad set. When you’re done, click Save to Draft to move to the ad set. Start by selecting your Facebook page and relevant Instagram account. Facebook will show ads based on the user’s time zone, so you don’t need to worry about time zone headaches. At the ad set level, choose your store page and select a store set. Gib dabei auch die Öffnungszeiten für jedes Geschäft an. We don't show ads for shops that are permanently closed. In these instances, rather than report potentially inaccurate information, Facebook erred on not counting them. Facebook is one of the best places for your business to be. Case Study In One Minute. So how do you do that when the minimum radius you can tie it to is 1 mile? Unlock localized ad features with the store traffic advertising objective. Browse the Facebook Ad Library for inspiration. As of April 1, 2021, the ability to run ads with the Store Traffic advertising objective for Store Visits optimization is no more. I recommend starting with a low daily budget such as $5. Below that, you’ll see a feature called Ad Voice, which allows you to customize whether the ad is coming from your main brand page or your local page. For example, if a user saw the ad and was later detected via GPS, WiFi, or Bluetooth signals to go into your store, Facebook would tick that up as a result. Facebook Ads are one of the most important digital marketing channels. If you want to refine your targeting, use exclusion pins to target specific geographic areas to reach a more relevant audience. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location. Tags: Facebook, Facebook Ads, Facebook Ads Manager. Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. When you do it correctly, you’ll be able to choose all of the stores and their respective locations. Location data was not accurate enough to detect visitors in dense areas and stores on busy streets or in shopping centers weren't able to use this measurement as well as suburban shops with large parking lots. If you own a local business and want more walk-in customers, run Facebook ads with a Store Traffic campaign, add a map and directions to your ad, and use manual placements to reach mobile users. Before you begin. To set up your campaign, open Ads Manager and click the Create button. To learn how to properly set up and run a store traffic campaign, read the article below for an easy-to-follow walkthrough or watch this video: Note: If you haven’t already set up your business as a local Facebook page, you’ll need to do that before you can use the Store Traffic campaign objective. One way to do it is to go old-school and track it manually. Instead, you can focus on what times are the best. Damit du Store Traffic Ads erstellen kannst, musst du zunächst die Standorte deiner Geschäfte auf Facebook hinzufügen.

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